Elegant Flower Shop SEO
CosmeaGardens is a family-owned flower delivery service based in Cyprus. With a local presence since 1980, they aimed to expand their online reach and increase flower sales in the competitive online flower delivery market.
INCREASE IN ORGANIC TRAFFIC
0
%
REDUCTION IN BOUNCE RATE
0
%
INCREASE IN ONLINE FLOWER ORDERS
0
%
INCREASE IN ROI
0
%
Objectives
My mission? Elevate Cosmea Gardens online presence. The goals were clear
Visibility Enhancement
Amplify presence in Cyprus flower delivery market through improved organic search visibility.
SERP
Ranking
Elevate website positioning on search engine results pages.
User Experience
Upgrade website interface for increased user engagement and satisfaction.
Sales
Growth
Escalate online sales and improve conversion rates.
Approach
Strategic keyword targeting for improved search visibility
Optimization of website content for enhanced user experience
Focus on occasion-specific, high-impact content
Captivating blog posts to engage and inform visitors
Seamless online shopping experience to boost sales
Services I Offered
Keyword Research
- Identified and targeted high-value keywords related to flower delivery in Cyprus, such as flower delivery Cyprus, same-day flower delivery, and online florist Cyprus.
- Focused on long-tail keywords specific to occasions like anniversaries, birthdays, and holidays.
Content Strategy
- Regularly published informative blog posts related to flowers, occasions, and gifting to provide value to visitors and improve website authority.
- Created content addressing frequently asked questions about flower delivery in Cyprus to establish the website as an authority in the niche.
On-Page SEO
- Conducted keyword research to identify relevant keywords related to flower delivery in Cyprus.
- Optimized website meta titles, meta descriptions, and header tags with targeted keywords.
Link Building
- Acquired high-quality backlinks from reputable sources in the floral and gift industry.
- Outreach campaigns were used to promote blog content and gain backlinks.
Technical SEO
- Conducted a technical audit to identify and resolve issues like site speed, mobile-friendliness, and crawlability.
- Improved website's overall user experience and navigation.
User Experience
- Implemented CRO techniques for compelling, user-friendly CTA buttons that drive purchases.
- Used trust badges and secure payment options for user confidence.
Performance Metrics
Increase In
Organic Traffic
Organic Traffic
0
%
Reduction In
Bounce Rate
Bounce Rate
0
%
Increase In
Online Flower Orders
Online Flower Orders
0
%
Increase In
ROI
ROI
0
%
Challenges and Resolutions
CHALLENGES
- CosmeaGardens needed to enhance its local visibility to attract customers in specific cities in Cyprus.
- While the website attracted traffic, the conversion rate for online flower orders was relatively low.
RESOLUTIONS
- Enhanced local SEO with Google My Business, schema markup, and strategy for impactful local customer sales.
- Implemented CRO techniques, persuasive CTAs, trust signals, secure payments, boosting sales significantly with proven strategies.
Project Impact
Improved visibility, top rankings, and enhanced user experience led to increased organic traffic, engagement, and online sales for CosmeaGardens.
Technologies Used
