Tech Consumer Engagement Platform
In this project, I spearheaded the design and development of a dynamic, user-focused website for a leading consumer engagement company in the tech and IT industry. Over four weeks, I utilized my extensive skills in WordPress and Elementor Pro to create a 16-page website that seamlessly blends functionality with aesthetics. The site, designed to empower users in their decision-making journey, features an intuitive interface with custom lead forms and comparison tools. My expertise ensured the site’s responsiveness across all devices, delivering a streamlined experience that drives consumer interaction and supports the client’s goal of leading in search dominance and customer acquisition.
Project Scope
Design Process
Development Approach
Content Strategy
Performance Metrics
User Experience Highlights
Challenges and Resolutions
Project Impact
Technologies Used
Project Scope
- Redesign and develop a 16-page website for Consumer Genius.
- Enhance user experience, improve website performance, and increase lead conversion rates.
Design Process
- Conceptualization: Brainstormed ideas to align the design with Consumer Genius’ mission of helping consumers make informed decisions.
- Wireframing: Created wireframes to visualize the layout and structure of each page.
- Visual Design: Developed custom designs in Figma, ensuring a cohesive brand identity.
Development Approach
- Front-end Development: Utilized Elementor Pro to build responsive, visually appealing web pages.
- Back-end Development: Implemented WordPress functionality to ensure easy content management.
- Optimization: Meticulously optimized the website for speed and responsiveness across all devices.
Content Strategy
- Content Organization: Structured content to simplify complex information for users.
- Curated Reviews: Presented reviews in bite-sized pieces.
- Pros and Cons: Included snapshots of pros and cons for quick decision-making.
Performance Metrics
- Improved Search Rankings: Achieved dominance in paid search positions.
- Increased User Engagement: Enhanced user experience resulted in longer page visits.
- Higher Conversion Rates: Improved lead conversion rates and increased ROI for brand partners.
User Experience Highlights
- Responsive Design: Ensured a seamless experience on all devices.
- Easy Navigation: Implemented user-friendly menus and intuitive navigation.
- Comparison Tools: Provided users with valuable tools for making decisions.
Challenges and Resolutions
- Tight Timeline: Met the 4-week project deadline through efficient project management and resource allocation.
- Performance Optimization: Overcame performance challenges by optimizing code and images.
Project Impact
- Dominant Search Positions: Achieved top positions in paid search, increasing visibility.
- Improved User Experience: Enhanced website usability, resulting in higher user engagement.
- Increased Conversions: Delivered high-quality leads to brand partners, boosting ROI.
Technologies Used
- Elementor Pro
- Simple Google Recaptcha
- WP Job Manager
- WPForms Lite
