Elevating Senior Care
In this project, I took on the challenge of enhancing the online presence of an Adult Care Center. With a focus on design, accessibility, and user-friendliness, I transformed their website to better serve both seniors and their families. Explore how I made a positive impact on the senior care industry with this project.
Project Scope
Design Process
Development Approach
Content Strategy
Performance Metrics
User Experience Highlights
Challenges and Resolutions
Project Impact
Technologies Used
Project Scope
- Redesign and revamp the website for an Adult Care Center.
- Enhance user experience, accessibility, and overall design aesthetics.
- Improve the website’s performance, loading times, and SEO.
- Implement responsive design for seamless browsing on all devices.
- Ensure easy navigation and user-friendly interface for seniors and their families.
Design Process
Conceptualization:
- Conducted research on the senior care industry for design inspiration.
- Brainstormed ideas to create a visually appealing and informative website.
Wireframing:
- Created wireframes to outline the website’s layout and structure.
- Defined the placement of key elements for optimal user engagement.
Visual Design:
- Crafted a clean and soothing color palette for a calming user experience.
- Designed custom graphics and icons tailored to the senior care theme.
- Selected fonts that balance readability and aesthetics.
Development Approach
Front-end Development:
- Implemented responsive design using HTML5 and CSS3.
- Ensured cross-browser compatibility for a seamless experience.
- Integrated interactive elements for user engagement.
Back-end Development:
- Utilized PHP for dynamic content management.
- Implemented secure user authentication and data storage.
- Enhanced website performance through code optimization.
Content Strategy
- Conducted content audit and organization.
- Created a clear and user-friendly navigation structure.
- Developed SEO-optimized content to improve search engine rankings.
- Prioritized readability and accessibility for the target audience.
Performance Metrics
- Improved website loading speed by 40%.
- Achieved a 25% increase in organic traffic within 3 months.
- Reduced bounce rate by 20%.
- Enhanced overall user engagement with an average session duration increase of 15%.
User Experience Highlights
- Intuitive navigation with a prominent call-to-action.
- Engaging image sliders showcasing the facility’s amenities.
- Interactive contact forms for inquiries and appointments.
- Accessible fonts and clear typography for seniors.
Challenges and Resolutions
- Challenge: Ensuring accessibility for elderly users.
- Resolution: Implemented larger fonts, clear contrast, and easy-to-use navigation.
- Challenge: Achieving optimal performance.
- Resolution: Optimized code, minified resources, and utilized content delivery networks (CDNs).
Project Impact
- Increased website traffic and user engagement.
- Improved online visibility, leading to more inquiries.
- Enhanced the overall digital presence of the Adult Care Center.
- Positive feedback from seniors and their families regarding website usability.
Technologies Used
- Figma for design and prototyping.
- HTML5 and CSS3 for front-end development.
- PHP for back-end development.
- WordPress for content management.
- SEO tools for optimization.
- Google Analytics for tracking and analysis.
